Adsmurai opens its capital to Seaya and approaches a valuation of 100 million euros.

The technology company, which uses AI to transform digital marketing, expects revenues of €140 million this year and aims to reach €400 million by 2029.

A new shareholder dance is underway at Adsmurai, a Barcelona-based technology company specializing in digital marketing that works for brands such as Mango, Wilson, Unilever, Alcampo, Desigual, and Henkel, and is a partner of Meta, Google Premium, Pinterest, and TikTok.

The company controlled by Marc Elena and Otto Wüst, two of its founders, has welcomed the Spanish venture capital firm Seaya as its new key partner. The investment firm has taken a "significant minority stake" in Adsmurai through its Andromeda fund and will sit on the company's board of directors.

The terms of the transaction have not been disclosed, but Seaya's investment values ​​Adsmurai at around €100 million. Andromeda's investments—which have invested in companies such as Baïa Food and Cuimo in recent months—range between €7 million and €40 million.

Adsmurai is investing in artificial intelligence (AI) as a key tool to transform digital marketing. The company has a team of 450 people and expects to close 2025 with revenues of €140 million, 28% more than last year. In 2023—the last fiscal year with complete figures—the technology company generated revenues of €73 million and earned €661,390. The company's strategic plan, led by CEO Marc Elena, aims for a target of €400 million by 2029, including possible acquisitions.

According to Elena, the addition of Seaya as a partner will consolidate the company's growth trajectory and accelerate its internationalization process.

In 2024, the founders of Adsmurai repurchased the 51% stake acquired a year earlier by the American company Entravision for €12 million.

Previously, in 2022, Elena and Wüst acquired the stake, exceeding 22%, that had been held since 2015 by the Spanish private equity firm Axon Partners.