Alert for digital fraud involving artificial intelligence: how to avoid becoming a victim?

The Yucatán Public Security Secretariat (SSP) has launched a digital information campaign on social media to alert citizens about the growing risk of digital fraud. Under the slogan "It looks real, but it's a virtual trap," the initiative warns about new forms of deception that use artificial intelligence tools to impersonate people, manipulate images, clone voices, and gain the trust of victims.

"They can sound and look like someone close to you. Scammers use artificial intelligence to gain your trust and then ask for your personal information. Don't share your information," the SSP warned.

The images accompanying the campaign depict everyday situations in which anyone could fall victim. From young people confused by their cell phones to older adults facing fake faces on screen, the campaign seeks to raise awareness among the entire population, regardless of age or level of technological experience.

The SSP points out that digital fraud no longer requires explicit threats or immediate requests for money. In many cases, the goal is to obtain your personal information. According to the campaign, scammers:

• They use the image and name of well-known people.
• They send messages pretending to be a family member or friend.
• They speak with affection or urgency to build trust.
• They use technology to clone the voice.
• They ask for a “favor” that may include sharing sensitive data.
• Once they have your information, they can impersonate you, extort your contacts, or even commit crimes in your name.

The Yucatán SSP calls on citizens to remain vigilant and implement these preventive measures:

• Don't trust just the voice or the photograph.
• Do not answer unknown numbers.
• Avoid sending voice notes if not necessary.
• Confirm details with questions that only you and your contact know.
• Do not give personal information by message.
• Call the person directly to verify.
• If something doesn't seem trustworthy, stop and check before acting.