Blue and orange: the colors that are setting the trend for the new iPhones in Colombia.

When Apple unveiled its new portfolio on September 9, in addition to processors, cameras, and displays, one detail caught the attention of many: the colors.

In Colombia, where for the first time devices arrived on the same day as in the United States , consumer behavior confirmed that color choice is now as powerful an element as technical specifications.

“The first to sell out were the sky blue iPhone Air and the cosmic orange iPhone Pro. The pre-sale was a success, and the entire initial batch sold out before the official launch,” says Jorge Rubio, CCO of Mac Center.

The company, which ordered 10,000 units from Apple without yet knowing the models, received between 3,000 and 4,000 phones in its initial shipment. That batch disappeared in a matter of hours.

The phenomenon is no coincidence. Apple has turned colors into a symbol of identity and differentiation. The Air, debuting in the catalog, debuted more youthful and luminous finishes, including blue, which garnered the most demand. The Pro, meanwhile, opted for bolder tones, and orange quickly became a coveted object for those seeking exclusivity.

In practice, these nuances define audiences. Rubio explains it this way: “The Air is designed for a young professional audience, recent graduates or young executives who value design and style. The Pro, on the other hand, is the all-rounder, the device for those who want the latest in cameras and power. The color helps reinforce that message.”

The trend also reflects a cultural shift in the Colombian market. While in the past, black or white were the dominant tones, today the palette is diversifying, and customization is gaining ground. "Some users arrive at the store with a specific color, even before asking about storage capacity," says a Mac Center sales consultant.

The appetite for these shades is so strong that Apple has already announced new inventory allocations for the coming weeks, prioritizing the most in-demand models and colors. “We're hounding the brand to send us more units. They've already confirmed that new batches are coming and that the blue and orange will be back soon,” says Rubio.

This is no small feat: in a market where iPhone sales are growing at double digits each year and where access has been democratized thanks to financing plans of up to 24 months with 0% interest, colors are becoming as decisive a purchasing argument as the A19 Pro chip or the 48-megapixel camera.

Thus, amidst technical specifications and titanium designs, chromatic detailing takes center stage. In Colombia, blue and orange are no longer just colors: they are symbols of technological desire.