HP joins Fedesoft as an ambassador to strengthen the software and IT talent industry in Colombia: what's new about the partnership?

HP Colombia , a renowned technology multinational for its portfolio of solutions, computing equipment, printers, and 3D printing developments, has formalized its entry into the group of ambassadors of the Colombian Federation of the Software and Information Technology Industry (Fedesoft).

The initiative seeks to strengthen the country's digital competitiveness and support the development of specialized talent in information technology.

HP's participation in this work scheme entails a contribution of knowledge, infrastructure, and experience aimed at improving software development processes.

The company plans to provide the sector with high-performance devices, systems designed for artificial intelligence, and examples of innovation that respond to real-world market conditions.

Fedesoft's ambassador strategy was designed to leverage the experience of leading companies and thereby strengthen innovation and training in the IT sector . In this context, HP is committed to supporting the country's digitalization, fostering the development of human talent, and opening opportunities for small and medium-sized businesses to integrate into international value chains.

“For us, the most important aspect of this alliance with HP is that we seek to be a guild that not only leverages the software industry but also strengthens the technology ecosystem. HP brings its expertise in devices and infrastructure, essential elements to strengthen software development processes and empower the technology industry as a whole,” said Ximena Duque, CEO of Fedesoft.

The lines of work defined in this cooperation focus on two central aspects:

In line with these objectives, Sandra Hinestroza, General Manager of HP Colombia, explained: “At HP, we believe that the future of work is not just about productivity, but about purpose. Therefore, this alliance with Fedesoft is especially significant; it allows us to leverage national talent, strengthen the competitiveness of the software industry, and bring technology to the service of the country's people and organizations. HP firmly believes in Colombian talent, in its ability to transform industries and lead innovation processes. We are convinced that Colombia has the potential to consolidate itself as a leader in innovation, and our commitment is to support it on that path.”

Beyond software development, technological advancement demands robust platforms and devices capable of ensuring efficiency. HP's inclusion in the Colombian digital ecosystem is strategic, as it provides tools and technical support that allow developers to realize projects and respond quickly to customer requirements.

“Agility is imperative today. Our industry needs robust infrastructure that allows for innovation at the speed demanded by the era of artificial intelligence, and alliances like HP's are key to increasing productivity and competitiveness,” added Ximena Duque.

With this addition, HP becomes part of Fedesoft's team of ambassadors , consolidating its position as a key player in building a more competitive technological environment, prepared for the challenges of Industry 4.0.

*This content was rewritten with the assistance of artificial intelligence, based on a report from Fedesoft.