The iPhone 17 is here: schedule and where to watch the Apple presentation that hides big surprises

The big day is approaching, and every phone and technology enthusiast is eagerly awaiting the unveiling of the new iPhone 17 and all its new features, as well as a few more surprises with the company's other signature products.

As usual, every year Apple waits until mid-September to unveil its new flagship at the Apple Event. This year, the chosen date is September 9th , with the event starting at 7:00 PM CET.

The presentation is estimated to last about two hours , according to Apple's press invitations. As has always been the case, except for the year of the pandemic and the following year, the event will be held in person from the company's headquarters in Cupertino, California, USA. However, if you're an Apple fan and haven't received an invitation from Tom Cook, there are other ways to watch it.

As usual, Apple offers an online alternative to the millions of people who want to know firsthand everything the new iPhone 17 will offer and the other new features and surprises it has in store.

For this reason, the company offers two ways to follow this event: the first is to go to its official website ( apple.com ) and on the day of the event there will be a link to automatically open the live broadcast.

Although if you prefer, you can also watch the presentation on Apple's YouTube channel ; both options are completely reliable and, of course, free.

But the truth is that the Apple Event 2025 is going to be much more than the iPhone 17, and despite being the star dish, the announcement of the Apple Watch Series 11, Apple Watch Ultra 3 and AirPods Pro 3 is also planned. In addition, the official launch of iOS 26, iPadOS 26, macOS 26, tvOS 26 and watchOS 26 is expected.