This is the iPhone 17, technical specifications: this is the price and when it will arrive in Colombia.

Apple continues to set the pace in the smartphone market. On September 9, the company unveiled the highly anticipated iPhone 17 lineup, which includes four models: the iPhone 17 (base model), iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max . The announcement brings new features in design, materials, and technology that aim to satisfy different user profiles, from those who prioritize portability to those seeking maximum power in photography and performance.

The company unveiled the new A19/A19 Pro chip with improved thermal architecture (including a vapor chamber soldered into the chassis for improved sustained performance) , its own N1 wireless chip for Wi-Fi 7 and Bluetooth 6, pro-grade video capabilities (ProRes RAW, genlock, and Dolby Vision HDR), and a pre-order schedule with prices in USD. Full details are available at apple.com/newsroom.

The device maintains a balanced approach between functionality and price. It features a 6.3-inch display, improved battery life compared to the previous generation (Apple didn't specify the mAh capacity in its specifications), a main camera with a 12-megapixel Ultra Wide lens, and a 12-megapixel front camera.

In contrast, the iPhone 17 Air is shaping up to be Apple's thinnest model yet, at just 5.5 mm thick. Its 6.6-inch OLED display features an Always On Display (AOD), and offers 12 GB of RAM for smoother multitasking.

The company describes the iPhone 17 Air as optimized for lightness and balanced battery life, and official specifications point to a design that prioritizes portability (according to the specification, the Air does not have an Ultra Wide lens in some configurations).

The iPhone 17 Pro and iPhone 17 Pro Max models are aimed at users seeking maximum processing power and photo quality. Both are 8.7 mm thick, with an aluminum body and glass back. They feature the A19 Pro chip and up to 12 GB of RAM, offering professional video capabilities (ProRes RAW, Dolby Vision HDR, and support for genlock workflows) and improvements in battery life and thermal management.

The camera module extends horizontally across the top of the device, including three 48-megapixel lenses in the main system and an improved front-facing camera (Apple indicates up to **18 MP** in the listing for the Center Stage front camera), with improvements aimed at professional photography and optical zoom. Additionally, these models integrate for the first time an Apple-designed connectivity chip for Wi-Fi and Bluetooth, improving connection efficiency and speed.

The iPhone 17 family features clear differences between each model. The base iPhone 17 is 7.8mm thick, has an aluminum and glass body, 8GB of RAM, a 6.3-inch display, and a battery of over 3,600mAh. The iPhone 17 Air, meanwhile, stands out for being the thinnest in the lineup at just 5.5mm. It features a titanium and glass body, 12GB of RAM, a 6.6-inch OLED display, and a battery of approximately 2,900mAh, prioritizing portability and lightness.

The iPhone 17 Pro and iPhone 17 Pro Max models share an 8.7mm thickness and aluminum and glass bodies , feature 12GB of RAM, and displays ranging from 6.6 to 6.7 inches.

Both models include battery improvements to support advanced features like 8K recording and increased performance, positioning them as the most powerful and complete option in the line.

The official prices of the iPhone 17 were also announced, although these may vary depending on taxes, distributors, and carrier promotions in each country . As a rough reference in Colombia, the prices could be in the following ranges: iPhone 17 around 4,000,000 Colombian pesos; iPhone 17 Air around 5,000,000 pesos; iPhone 17 Pro around 5,500,000 pesos; and iPhone 17 Pro Max approximately 6,000,000 pesos . Apple's official page details the prices on its website.

In addition to iPhones, Apple Watch updates (including the Watch Ultra 3) are expected, along with potential updates to AirPods Pro 3 and software improvements for iPad and Vision Pro. The company will also roll out iOS 26 to all supported devices, bringing new aesthetics and Apple Intelligence features.

DANNA VALERIA FIGUEROA RUEDA

DIGITAL REACH EDITORIAL