What will it cost?: Apple prepares for the arrival of the new iPhone 17
Apple's new family of phones will be unveiled on September 9. It will include a new model, the iPhone 17 Air.
Apple announced its annual September event , this time called "Awe Dropping," where it will unveil the new iPhone 17 family along with other products. The standard iPhone 17 is expected to maintain its predecessor's starting price, while the Pro and Pro Max models are expected to increase in price due to the elimination of the 128GB option.
iPhone 17
- According to estimates, the standard iPhone 17 will cost from $799 for the 128GB version and up to $1,099 for the 512GB version.
- The iPhone 17 Air , the new model that would replace the Plus, will have prices between US$1,099 and US$1,499.
- The iPhone 17 Pro , meanwhile, will start at $1,199 for 256GB and go up to $1,599 for 1TB.
- The top of the range will be the iPhone 17 Pro Max , with a starting price of US$1,299 and a maximum of US$1,699 in its 1 TB version.
iPhone 17
The big news in the lineup is the iPhone 17 Air , designed as a thinner, lighter alternative for those looking for larger screens without the weight of the Plus. Another relevant detail is that the Pro and Pro Max models would leave behind the 128 GB model , where they would start at 256 GB , which explains part of the price increase.
The iPhone 17 series is projected to see a 3.5% increase in global shipments compared to the previous generation, with the Pro models leading the way. However, rising premium prices and the global economic situation could slow the upgrade in some markets .
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Apple is looking to expand its portfolio with this strategy. In addition to the iPhone 17 Air, it's working on a foldable iPhone for 2026 and is preparing new features in other lines, such as a new Apple Watch and the third-generation AirPods Pro , which will also be announced in September.
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