Apple Keynote 2025: What time and where can you watch the iPhone 17 announcement live?

Apple's new September keynote is taking place today. Several new products, such as the iPhone 17 and AirPods Pro 3, are expected.

Just a few more hours to wait before the official launch of Apple's September keynote. The company is expected to use the evening to make a number of announcements, with the iPhone 17 and its brand new version, dubbed the " iPhone 17 Air," as the star of the day. Other products in the connected devices and audio space are also expected.

If you still want to follow the Apple keynote, it's very simple: go to the company's official website or Apple's YouTube channel this September 9th around 7 p.m. You can already find the event logo there, which gives some clues about the evening's content.

A look at the Apple Keynote invitation

The Apple Keynote thus gives a clear nod to the future "Liquid Glass" design of the next iPhone, iPad , and Mac, expected in the coming months. The stars of this keynote will obviously be the highly anticipated iPhone 17. Four models are expected: the "classic" iPhone 17, the Pro and Pro Max versions, but above all the mysterious iPhone 17 Air, which is said to be the thinnest smartphone ever designed by Apple.

Apple 2025 Keynote Dedicated to the iPhone 17

Of course, the reason Apple's September keynote is the most watched each year is because of its official unveiling of the upcoming new iPhone. This year, the iPhone 17 is expected, with several versions to come. With a presumed thickness of only 5.5 to 6 mm, it would directly rival the Samsung Galaxy S25 Edge and its 5.8 mm thickness. In addition to its design, the iPhone 17 Air would feature Apple's latest technologies, including the A19 chip, a 120 Hz ProMotion display, and a 48-megapixel main camera sensor.

The other models will not be left behind, with many improvements expected in terms of photography (periscope zoom up to 8x, 8K video recording), performance (up to 12 GB of RAM) and battery life. The Pro range should also bring reverse wireless charging. Here is the expected lineup as every year:

• iPhone 17
• iPhone 17 Pro
• iPhone 17 Pro Max

The most observant among you will have noticed that there will be no iPhone 17 Plus or iPhone 17 mini this year. Apple will instead focus on its brand new ultra-thin version called the iPhone 17 Air.

At the 2025 keynote, Apple is also expected to unveil new Apple Watches . While many Apple fans were disappointed by the lack of changes to the Apple Watch Series 10, the upcoming keynote may leave them wanting more. According to the latest rumors, the Apple Watch Series 11 won't be a major upgrade for the popular smartwatch , but rather a minor improvement.

The Apple Watch Ultra is also rumored to be getting a new version. Simply dubbed the "Apple Watch Ultra 3," this upcoming generation is rumored to feature an improved screen with much thinner bezels for greater comfort and readability. A new chip is also rumored to be integrated for improved performance.

But the big new feature of the Apple Watch Ultra 3 would be a brand new connection mode, never before seen in a smartwatch: support for satellite connectivity. This network would allow you to use several of the watch's services (calls, messages, etc.) even when you don't have access to a nearby communications network.

AirPods Pro 3 are still highly anticipated

Apple has been eagerly awaiting a breakthrough with the AirPods Pro 3 for several years now. It must be said that the second generation is still excellent today and easily ranks among the best wireless earbuds with noise cancellation.

Although the presence of the AirPods Pro 3 at the Apple keynote is still at the rumor stage, Apple is reportedly planning several improvements for this new generation.

On the software side, the company will present iOS 26 and its new look in more detail, but also and above all its advances in artificial intelligence, embodied by Apple Intelligence. According to rumors, Apple's AI will offer new advanced features for photography (real-time editing, magic eraser, etc.) but also for the user interface in general. This is reassuring after iOS 25's rather timid approach.

Artificial intelligence will once again be at the heart of Apple's 2025 keynote. The company must demonstrate that it has not fallen behind Google and Samsung in this key area.