Samsung, here are the new Neo QLED, OLED and The Frame TVs powered by AI
Samsung is firmly committed to integrating artificial intelligence to transform the audiovisual experience at home.
At the heart of the renewed offering of televisions and soundbars , just launched in Italy, is Vision AI , a technology that promises to personalize images, sounds and interactions in real time, paving the way for a more immersive and intelligent fruition of content.
AI that learns, adapts and communicatesVision AI represents Samsung's response to the growing demand for devices capable of interacting with the user and adapting to the context. Present across the entire 2025 range - from Neo QLED 8K and 4K to OLED and The Frame TVs, up to the new Q Series soundbars - artificial intelligence powers advanced features such as gesture recognition ( Universal Gesture ), real-time content search ( Click to Search ) and simultaneous translation of subtitles ( Live Translate ).
The new devices also integrate with the SmartThings ecosystem and Samsung wearables, such as the Galaxy Watch. In short, the TV becomes a true home command center.
In terms of performance, the Neo QLED 8K models - including the QN900F and QN990F in 65-, 75- and 85-inch sizes - are the pinnacle. Equipped with the NQ8 AI processor Gen3, they boast an NPU twice as fast as the previous generation and 768 neural networks capable of optimizing upscaling and sound balance. The result: sharper images, more accurate colors and clearer dialogue, even in noisy environments.
The new OLED 2025 series, on the other hand, introduces panels with OLED Glare Free technology, which reduces reflections and improves brightness by 20%.
Models like the S95F offer refresh rates of up to 165Hz, support for HDMI 2.1, and compatibility with G-Sync and FreeSync, making them ideal for high-performance gaming as well.
Art takes center stage with The Frame ProAnother new addition is The Frame Pro, designed not only for the home, but also for professional environments such as galleries and showrooms.
The device supports both horizontal and vertical installation and is compatible with the Wireless One Connect box , which completely eliminates the need for visible cables. An important detail for those who imagine this screen as a piece of furniture.
Samsung also announced that the Art Store — the platform that provides access to over 3,000 works from 70 international museums — will also be extended to the Neo QLED and QLED models, which until now have been excluded from this feature.
Not just images: the 2025 audio lineup includes advanced soundbars with the HW-Q990F and HW-Q930F models, which offer immersive 3D sound with Dolby Atmos support and AI self-optimization technology.
The compact and orientable HW-QS700F is instead proposed as a versatile solution for smaller spaces, maintaining high acoustic quality.
For Bruno Marnati , Vice President and Head of the Audio Video Sector at Samsung Italy, the new range represents a paradigm shift: “It’s not just about technical innovation. It’s an approach that puts artificial intelligence at the service of simplicity and customization, to make every home smarter and every experience more human.”
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