Customers Await Amazon Prime Day. They Will Spend Billions of Dollars
A forecast prepared by Adobe Analytics based on approximately 1 billion shopping site logins that did not result in an order being placed predicts that spending at retailers will increase to $23.8 billion during this year's Amazon Prime Day .
Last year, the July discount offer lasted only 48 hours, but was valued at $14.25 billion. This time, the sale will start on July 8 and last until July 11, which means you can buy for 96 hours.
The extended promotion period is due to the actions of competitors from Walmart and Target, which also start the sale period. However, it was mainly the sellers who pushed for such a move expecting greater profits.
During Amazon Prime Day, customers expect prices on clothing and cosmetics to be 24 percent lower, electronics to be 22 percent lower, and school supplies and home furnishings to be up to 30 percent lower.
Adobe Analytics estimates that some customers will use the "buy and pay later" option, and the value of deferred payments will amount to 8%, or $1.9 billion . A year ago, it was about $1.1 billion.
Journalist, graduate of political science at the Faculty of Law and Administration of the Jagiellonian University. Associated with the media for over 40 years. After graduating in 1982, he worked in the editorial offices of "Gazeta Krakowska" and "Kurier Polski". Member of the editorial team of "Przegląd Techniczny". He published texts in "Student", "Przekrój", "Życie Literackie". Since the economic and political changes, for over 20 years associated with the Reuters agency as a correspondent in Krakow. For the next three years, he conducted practical classes with students at the Institute of Journalism, Media and Social Communication of the Jagiellonian University. Since December 2021, he has joined the PTWP Group and works on the WNP.PL portal. His main professional interests are economics and politics at the global level and the participation of Polish business in this, especially companies listed on the Warsaw Stock Exchange. Winner of the "Ostrego Pióra" award, granted for "spreading economic education" by the BCC, as well as the Golden Pear - a journalistic award of the Małopolska Branch of the Association of Journalists of the Republic of Poland.
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