Best Early Labor Day Mattress Sales (2025)

The best early Labor Day mattress sales are nearly here, and if you've been looking for a sign from the universe to upgrade your bed, consider this it. I've been a professional mattress tester for five years, so I'm plugged in to what's going on in the mattress world (we're constantly scoping out new additions to our best mattresses list) and can keep track of the sales that really are the ones to watch … and which ones you can skip until Cyber Monday.

While white pants are about to be out of season (if you follow that tradition), crisp white sheets are all-season, baby. We'll have updates on those sales as well in the weeks ahead, so you can get the best bedsheets to go with your new mattress.

We're still a ways out from the holiday weekend, but the early Labor Day mattress sales just come sooner and sooner each year. Not that we're complaining, and I don't think you are either! We track prices to see where the actual deals are, not just tweaked sales lingo.

It’s always a good sign when you start your Labor Day mattress deals list off strong. Not only because the deal itself is good, but also because this particular mattress is the best one we’ve tested so far. The Helix Midnight Luxe is a side sleeper’s dream, mainly because it was made especially for that purpose. That’s the whole premise of Helix, where every sleeping position and body type can find a mattress that serves it. For Labor Day, there's an especially good deal going. Promotions usually are 20 percent off, but surprise! Use our code WIRED27 for 27 percent off this holiday weekend.

BedGear likes to keep things cool, especially with its H Performance Series mattresses. The H4 and H6 models have different firmness levels, but both prioritize cooling and support. This is thanks to a Ver-Tex cooling cover, which feels cool upon contact, along with a hybrid design for inner circulation and mesh ventilation around the sides of the bed. And this is all not just for show—it did such a remarkable job in testing that it’s a team pick for the best cooling mattress. For Labor Day, BedGear is helping you get through the last few scorching summer months with a cool deal of $300 off its Performance mattresses.

Several members of the Reviews team absolutely adore firm beds. And we’re talking firm as in plank-of-wood firm, for keeping spines from slumping and body weight spread out. But back pain isn’t the only reason for getting this type of bed. Heavier body types, stomach sleepers who also need spine alignment, and those who just love firmness should consider looking into Plank. Plank is also dual-sided, with one side as a true firm and the other an extra-firm, so you can compare and contrast. Plus, the pressure-relieving foams along the surface prevent it from feeling like something from the hardware store.

Another side sleeper-friendly bed, the Nolah Evolution is the hybrid to watch when it comes to pressure relief, lumbar support, and firmness level customization. You can pick from among plush, luxury firm, or firm—of which plush or luxury firm will most likely be best for side sleepers needing a bit of softness to go along with their mattress's support. But if you want a firm bed to help with your back pain, fear not—you have that option as well. Nolah's offering 30 percent off sitewide, and an additional $50 off your mattress purchase with code WIRED50.

Birch likes to keep things natural, and plenty of sleepers out there feel the same way. With GOLS-certified organic latex, organic cotton, organic wool, and pocketed coils, and zero fiberglass, Birch’s lineup of beds keeps things simplistic yet high-performing. Latex and coils are truly a dynamic duo (emphasis on dynamic) because both are elastic and responsive, which helps sleepers who move around a lot but don’t want to feel stuck. They’re also strong at keeping pressure points happy and preventing tension buildup. Only downside: Just like the grocery store, organic usually means more expensive. Lucky for Labor Day shoppers, Birch is running a 27 percent off sale with code WIRED27, an extra 7 percent more than its usual 20 percent. Woohoo!

I don’t know anyone who'd pass up the opportunity to have a good hibernation session when they really like their mattress. All of Bear's mattresses focus on natural materials, no fiberglass, and plenty of support for pain relief. The Bear Elite Hybrid is our go-to for sleepers who suffer from back pain. With its increased lumbar support via firmer coils in the middle of the bed, a pressure-relieving pillow top (that also cools!), and cushioning memory foam layers, it’s made to address any possible need related to supporting sensitive joints. Bear’s Labor Day sales start now by using code EARLYLD for 35 percent off its mattresses.

Who knew “avocado” had a double meaning, especially for things that were fresh and green? We’re talking about not the fruit, but the mattress brand. Avocado has an impressive list of certifications to ensure third-party testing and verification of its materials, showing it's truly using the best, most responsibly sourced, ethical, and organic materials. But materials alone aren’t just interesting; they perform really well, too. The Avocado Green latex hybrid is very helpful for sleepers who need a bouncier feel, especially if they're active. It's also very good at pressure relief but doesn't become so soft that it cancels out any support you feel.

• Fresh markdowns: Avocado Green for $1,784 ($115 Off)—No Code Needed