OWM & Co: How advertisers want to save the open web

The OWM is determined to preserve the open network

The open web is increasingly suffering from the dominance of large platforms. Now the Open Web (OWM) is exerting pressure and demanding countermeasures, especially to improve the addressability of target groups.

Kristian Meinken, CEO of the Pilot Group, was very clear at the Online Ad Summit in mid-September: "If we haven't achieved this in a year,