A robot helping you buy a car? This brand says it will happen "very soon" in Europe.

Buying a car in Europe and being served by a humanoid robot is getting closer to becoming a reality. Chinese brand OMODA & JAECOO has confirmed that it will begin incorporating these robotic assistants into its dealerships on the continent "very soon."

This was explained by Sophie Liu, the company's Human Resources Director in Spain, during an event on artificial intelligence held in Madrid.

The first robot will be AiMOGA: multilingual and with 3D vision

The model chosen for this task will be AiMOGA, a female-like robot, 1.67 meters tall , designed to interact with people in real-life environments. Thanks to its artificial intelligence , it is capable of speaking ten languages and adapting to the cultural characteristics of different European countries.

AiMOGA has already been deployed as an assistant in other regions of the world and boasts advanced technology: it can perform 41 different movements—including 12 with each hand—hold objects “precisely,” and “see” its surroundings thanks to a 3D LiDAR sensor, depth cameras, ultrasonic radar, and multidirectional microphones.

A technological commitment that runs throughout the company

The development of AiMOGA is just one example of how OMODA & JAECOO leverages artificial intelligence in its operations. The brand, part of the Chinese Chery Group, uses AI in all phases of its value chain : from vehicle manufacturing to driving simulations, smart interior design, and advanced driver assistance systems (ADAS).

AI is also present in vehicle security operations centers , where all the connected data generated by cars is managed: from the use of Wi-Fi, 4G, or 5G networks to OTA (Over The Air) updates and vehicle-to-environment (V2X) communication. All of this requires robust systems that are protected against potential cyberattacks, Liu explained.

In the industrial sector, OMODA & JAECOO uses machine vision through smart cameras to detect tiny defects in parts and components during production . Artificial intelligence also enables real-time monitoring of machine status—using parameters such as vibration, temperature, and pressure—to anticipate failures before they occur.

Europe and China: Two speeds in AI

During her presentation, Sophie Liu highlighted the differences between the application of artificial intelligence in China and Europe. In China, AI is considered a fundamental part of business strategy , while in Europe, its adoption is more gradual and focuses on aspects such as regulation, ethics, and data security.

"Therefore, we have an opportunity to position ourselves at the center of both positions, especially when developing new projects. We can have the speed of China and the rigor of Europe, and all the processes can be complementary," Liu noted.

Although technology is advancing, OMODA & JAECOO insists that AI is not intended to replace people, but rather to transform jobs . For Liu, data alone is not enough: “Artificial intelligence can give us a lot of data and analysis, but, in the end, we need human leaders to understand what the data is telling us.” “And that's where empathy, ethics, and the values of each company come into play, which are key to decision-making,” he concludes.

In his view, AI can also act as a bridge between cultures, facilitating connections between global and local teams in multinational organizations like his.