Live music, every stage of a musical tour is different thanks to artificial intelligence

Jovanotti’s concert on April 25 in Rome was a clear example of how artificial intelligence can transform the world of live music. During the performance at the Palazzetto dello Sport, Jovanotti used AI technology to create a unique visual experience, which adapted in real time to the music and the audience. Each song of the concert had its own “special effect”, with the band’s appearance changing based on the song: from Indian dancers to Mexican musicians during l’umbellico del mondo, or Jovanotti taking on the appearance of Elvis and David Bowie during “I Love You Baby”.

But it's not just a matter of visual effects: the real innovation is in the use of artificial intelligence to create a totally dynamic live experience. Jovanotti used AI during most of the songs, making each performance unique. During the concert, he also revealed that he used ChatGPT, asking what the 5 most used words in his songs were, giving life to a part of the concert in which the AI ​​interacted with the audience in a surprising way.

The use of artificial intelligence, capable of adapting to the music and the environment in real time, marks an important step in the future of live music. Not only do the visuals become more engaging, but the audience experience is enriched, creating concerts that are never the same.

Since the 1990s, the use of LED screens has transformed live performances, making the visual part an essential element. U2's ZooTV Tour inaugurated the massive use of megascreens, a trend that is stronger than ever today, with events such as the Sanremo Festival and Eurovision giving more and more importance to the scenography. A case in point is the Sphere in Las Vegas, which offers an unprecedented immersive visual experience.

However, synchronizing music and visuals is a challenge. Every concert features the same setlist, but every performance is different. The direction must adapt in real time to the nuances of the performance, forcing artists to perform identical versions of songs to ensure perfect synchronization with the videos. This can limit improvisation and make the audience experience repetitive.