Internet Day: AI, live sports, and nighttime connectivity marked 2024 in Argentina
The year 2024 has revealed clear trends in internet consumption in Argentina , according to the Telecom report. The balance of Argentine user activity was revealed this Saturday on the occasion of the celebration of Internet Day, a date commemorated in several countries.
The most striking fact in the Telecom report reveals that Argentinians prefer the nighttime. There is a concentration of traffic at nighttime hours , driven by the high demand for connectivity between 9 and 11 p.m.
Additionally, platforms like Flow and YouTube led the way in streaming and video consumption, while artificial intelligence consolidated its presence in everyday use . Sporting events and live shows maintained their prominence, generating peak viewership, such as the "Colapinto Effect" in Formula 1 and high-profile soccer matches.
Telecom's analysis of global network traffic behavior during 2024 found that peak usage times were concentrated between 9:00 PM and 11:00 PM . This reflects strong demand for connectivity during nighttime hours.
Internet Day: Telecom Consumer Report 2024
Telecom
Flow was the platform most chosen by Argentinians to watch Formula 1. Following Franco Colapinto 's debut, simultaneous users grew exponentially, setting a record audience for the category .
Internet Day: Telecom Consumer Report 2024
Telecom
According to the report, 2024 was the year of consolidation for the use of AI , following its major impact in 2023. Tools powered by artificial intelligence grew steadily and are now part of users' daily lives.
Internet Day: Telecom Consumer Report 2024
Telecom
On the fixed network, Flow positioned itself as the most used platform . This is due to its comprehensive offering, which includes live TV, original content, film premieres, co-productions, sports, and music. On the mobile network, YouTube led consumption , followed by TikTok and Disney+, reflecting user preferences for more dynamic access formats.
Internet Day: Telecom Consumer Report 2024
Telecom
Live sports continue to be one of the most popular content for Flow users. Among the most-watched sporting events of 2024 were matches from the Copa de la Liga, the Libertadores, and international matches. The most-watched match was the Copa América final between Argentina and Colombia . This was followed by the Mineiro vs. River Plate match in the Libertadores and the Boca Juniors vs. River Plate Superclásico.
Internet Day: Telecom Consumer Report 2024
Telecom
Live music maintained significant growth within Flow's content offering during 2024. Exclusive festivals and concerts, such as Lollapalooza Argentina, established themselves as key players . Also notable were performances by artists such as María Becerra, Paul McCartney, Los Piojos, and the joint show by Luciano Pereyra and Abel Pintos.
Internet Day: Telecom Consumer Report 2024
Telecom
Every May 17th, Internet Day is celebrated because it was the date chosen by the World Summit on the Information Society , organized by the UN in 2005, as World Telecommunication and Information Society Day. That same year, several Latin American countries adopted this date as Internet Day , promoted by organizations such as the Internet Users Association (in Spain).
The main objective is:
Promote the proper use of the Internet and digital technologies .
Reflect on how the Internet can help improve quality of life, reduce inequalities, and foster development.
Raise awareness about the digital divide , privacy , and other technological and ethical challenges.
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