Switch 2 aims to be the best-selling console; Nintendo secures production

The launch of the Nintendo Switch 2 was an immediate success. In its first month, the hybrid sold more than 5 million units worldwide, proving that the gaming community was eager to make the jump to Nintendo's next generation . However, the industry's most lucrative period was yet to come: the holiday season , which promises to boost sales to historic levels.

According to a Bloomberg report, the Japanese company has already begun ramping up production of the Switch 2 , planning to manufacture 25 million units by March 2026, ensuring that demand during the holidays and beyond is met without a hitch.

Nintendo has learned from past mistakes. During the PS5 's launch, shortages of key components led to massive delays and an inflated resale market, leaving frustrated gamers and the company in a race against time to meet demand.

With Switch 2 , Nintendo is ensuring that those problems aren't repeated. Early production and collaboration with strategic partners ensure that even if logistical difficulties arise, there will be sufficient stock available for the critical sales months.

The Switch 2's potential record sales depend not only on the console's availability, but also on its catalog of exclusives . Games like Mario Kart: World , Donkey Kong: Bananza , and Pokémon Legends: Za have driven early sales figures, while upcoming titles like Metroid Prime 4: Beyond promise to keep players interested and attract new users to the platform.

These strategic launches solidify Switch 2 as an attractive console for all types of players , from Nintendo fans to new consumers looking for hybrid handheld-desktop experiences.

While the start is promising, Nintendo will continually assess demand and adjust production in December 2025 based on market trends and sales during the holiday season. The goal is clear: to ensure the Switch 2 can become the best-selling console in history , overcoming challenges and keeping players satisfied.