Polish company opens a subsidiary in Dubai, counts on expansion in the Middle East

- We are accelerating our international expansion every month, both in well-known European markets and in dynamically developing regions of the Middle East. After launching a branch in Great Britain in April, it is time for the next step – establishing a company in Dubai - says Konrad Dróżka, Managing Director of TT PSC responsible for the development of the newly established company.

The experience so far is very promising.

As he assures, it is a well-thought-out, strategic decision that opens up new opportunities for the company to develop and acquire contracts in this region.

- We are already cooperating with the first clients here, and our experience so far is very promising. We hope that this year we will be able to start further projects and establish cooperation with new partners - adds Konrad Dróżka.

After Germany, France, Denmark, the USA, Taiwan and the UK, it is the seventh foreign branch of TT PSC.

- It is worth emphasizing that the United Arab Emirates attach great importance to the digitalization of key industrial sectors - energy, arms and steel. Product life cycle management systems (PLM) and artificial intelligence play a central role in this transformation, which translates into intensive investments in the region in the development of talent and technological infrastructure - notes Konrad Dróżka.

Billions of dollars in new investment

In addition, last year Saudi Arabia announced a $100 billion initiative, Project Transcendence , aimed at building a strong position for the country in the global technology race. The move is part of Vision 2030, a government project aimed at diversifying the economy and weaning it off oil.

These ambitions are confirmed by the recent announcement by Humain – a state-owned company that plans to launch a $10 billion Humain Ventures fund to invest in startups from the US, Europe and Asia and develop competencies in strategic areas such as AI infrastructure and chip design.

Such initiatives show that the Middle East no longer wants to just use other people's innovations, but to shape the global technological order on its own. Konrad Dróżka believes that for companies from Poland this is a signal that it is time to stop treating this region only as a sales market and start seeing it as a partner in building the future.

- Today, they only lack specialists, which opens up a real opportunity for Polish companies whose IT experts are recognized around the world. In a region that wants to transform economies based on raw materials into modern centers of innovation, Polish partners can play an important role - not only as suppliers, but also as co-creators of solutions - he adds.

In his opinion, the synergy of modern IT technologies, AI and industrial solutions open up new prospects for expansion in high-potential markets.