Google mocked Apple this time about artificial intelligence

Apple Intelligence has been eagerly awaited for devices since its launch, but the wait is getting longer. As the days for other Apple devices, including the iPhone, are expected to gain more AI features with the new iOS 26 update, Google has mocked Apple's AI challenges.

APPLE IS LEADING BEHIND IN ARTIFICIAL INTELLIGENCE

In a short new Pixel ad, Google referenced Apple's Intelligence service's failure to deliver the features it promised after a year.

As a reminder, when Apple Intelligence was first introduced, it was planned to come to the iPhone 16s and support it on the iPhone 15 Pro and Pro Max. However, over a year later, the features still haven't been fully released. Apple marketed Intelligence as "coming soon" last year and built the iPhone 16 series around it.

Google, too, alluded to this coming soon marketing, advertising its own Pixel 10 model by saying, “If you bought a new phone because of an upcoming feature, but that feature has been on hold for a full year as ‘coming soon,’ you can either change your definition of ‘coming soon,’ or just replace your phone.”

Here is Google's Pixel 10 ad: